Given the strategic importance of IT in business operations, you’d think that organizations would focus their IT budgets on initiatives to increase productivity, enhance customer service or gain competitive advantages. However, the latest research from SMB Group finds that support is the No. 1 reason why midsize organizations hire IT staff. Despite the difficulty finding skilled technical personnel, 55 percent of midsize organizations dedicate their in-house IT staff to support roles.
Businesses that sell to consumers are rightfully concerned about delivering a high-quality customer experience (CX). In a recent survey of 2,000 consumers conducted by 3Gem Research and Insights, almost 90 percent of respondents said they would remain loyal to a company following a positive customer experience, while almost 75 percent said they would take their business elsewhere after a single negative experience.